When running a business, you have to consider how to properly promote it. If people aren’t aware of your business, you won’t be making any sales. But, you must distinguish yourself from the crowd, and video marketing can help. Are you ready to take it to the next level? If so, read on!
If you’re going to make a marketing video, keep it short and to the point. Many folks have small attention spans and need to grab relevant information rapidly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
If you’re going to make a marketing video, keep it short and to the point. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. Long videos should be cut up into segments and posted every few days as a series.
Video marketing is a great way to stay in touch with your audience. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Provide free products to those who send you questions.
The more videos you make, the better. When your visitors check out your channel, they’re going to hope to see you constantly adding new videos. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
A big mistake in video marketing is to get caught up in production value. You won’t get a lot of views just because you spent a lot of money producing something. Even large corporations, like Dell, have been successful with simple demos made by employees.
Video marketing allows you to stay in better touch with your targeted customer base. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. You can even give away freebies to viewers who send in the best questions!
Within the video, add a screenshot depicting your website. This allows viewers to get a feel for your website’s layout. You can also use screenshots in your tutorials. Save screenshots from your computer, and use editing software to compile them into your video.
Many Internet users go online to learn how to perform a task. When you create one, you will be able to help people while showcasing your product. After accepting your expertise, they will look at all your offerings.
Engaging titles are very useful for video marketing novices. Viewers will be drawn to your videos if they see interesting or relevant titles. This is what makes them more interested in the topic you’re discussing. A creative title can really help to drive viewers to your site.
Don’t take your eye off the ball when you’re shooting your video. If you aren’t prepared, it’s easy to become distracted. Write down what your video will contain and stick to it. Make sure your videos remain on topic and focused, and you can succeed.
Realize that making your marketing video is just the first part of your video marketing strategy. The other half is spreading the word about your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. You might have made the greatest video in the world, but people need to know where to find it.
If your customers do not understand how to properly use your products, a video may be called for. You can show them step-by-step how to do it and get new customers this way as well.
A high production cost does not guarantee a good video. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You can create an excellent video without a script, even if you do not have any experience. Try standing in front of the camera and speaking extemporaneously. You might not need to do even that much. Just do a screen capture and try doing a slide show of your main points.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Stick to the topic and be sure to keep your focus. It is very easy to veer off topic. Using a guide to help keep you on track and focused can really be a lifesaver. Don’t stray away from your message in order to ensure a successful video marketing campaign.
If possible, bring recording equipment with you any time you set up shop at a trade show, convention or other industry event. You will most likely get the opportunity to speak to experts or document your experience. If you are giving a public talk, make sure someone records it.
Be sure the page the video is on also has an opt-in option for your mailing list. A lot of people will sign up for a newsletter this way.
Don’t forget about an analytic program for your videos. Keep track of how many people watch your videos and how they found your content. You can use all of this information to learn more about your potential customer base.
The truth will set you free – and get you more viewers. If you are going to make a video, make a video about something that you are truly interested in or believe in. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Make sure to mention your other social links within your video. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. Share your information across multiple sites for increased traffic. Increase the number of visitors to your video websites by including links in your social media messages.
Create videos to answer customer questions. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
If you aren’t good at videos, recruit outside help. Run video contests and provide prizes to those who create the best videos. Let customers know ahead of time that the winning entry will be used to promote your business.
Videos are a great way to promote everything you run online, from your storefront to your social media accounts. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. They will begin to create a feedback loop of self-promotion. Linking to your videos through social media boosts traffic greatly.
You should not expect your video to automatically go viral. Getting a video to go viral takes a lot of market effort behind the scenes. You need people to know it exists so they can find and view it!
If you don’t like making videos, other people can help you make them. Run video contests and provide prizes to those who create the best videos. Also, let the contestants know that video that wins will be a commercial on your site.
Sharing links to your video is one of the keys to success. Distribute it to any of your email contacts who might be interested. Post a link to it on your blogging site. Spread the word among current customers with a physical mailing or through email. Finally, don’t overlook must-see video sharing opportunities like Facebook, YouTube and any other site where your target market spends time. Spread the word far and wide!
You will have to moderate comments once you upload a video on YouTube. Viewers often take comments to heart, especially when they are negative. If you cannot answer your comments, disable this option.
Because you are now knowledgeable on how to utilize video marketing, make use of these tips. Videos are a great way to promote your business. When you do, you’ll find great success.
Host a video contest to have more videos on your site. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. Seeing other customers using your product is an excellent way to garner new customers.