With Facebook, you can market to practically everyone. If you’re looking to market to Japanese baby boomers or Canadian teenagers, you can with Facebook. You can truly maximize the benefits of Facebook marketing simply by putting this information to good use.
Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Link all of your published content to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Incorporate professional and engaging posts on your Facebook page. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. People will trust and respect your business and what you have to say if you maintain a professional tone.
Your Facebook page needs to be monitored for spam at all times. You can monitor your page with certain tools, even when you are not online. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
You must have an attention-getting page so that your page is set apart from the rest. Add colors, logos, photos and interesting apps. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Use Facebook to connect with your customers. It is not just a place for chatting, but a great place to share content too. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will see great results from using Facebook.
Before you do anything else, you must build your audience. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Your conversion rate will climb quickly after you have gained several thousand fans.
You don’t necessarily need a page, a group may be better for you. Facebook groups are a great way to get people to interact more. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Sometimes you’ll need to post on Facebook pages that are not your own. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure your posts get the attention you want. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming at all costs.
Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It doesn’t cost much, and it is a great way to reach out to customers.
Offer an exclusive deal to those that “like” your page. Likes are very important to improve the visibility of your company. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes or something that every person gets. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Give someone something valuable if they “like” your page. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. If someone sees a chance to get something of value, they will be more likely to click that button.
Make sure to answer every question or comment left on the wall. If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Your posts need to be interesting and useful. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. You don’t want to “sell” your customers too often because this will irritate them.
Facebook isn’t necessarily the best choice for all companies. There are many reasons that people prefer Facebook, but not everyone uses it. Learn about your audience first and then determine if they are avid Facebook users.
Include places in the body of your Facebook page. If they are able to get something for clicking Like, they’re more likely to do so. Contents and giveaways are a great idea.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. From a business standpoint, you should always be actively promoting yourself and your products on your page. Do you utilize it as a means to speak to customers. Or, do you want them to have a forum with which to contact you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While Facebook is wildly popular, each demographic has its preferred social site. Learn about your audience first and then determine if they are avid Facebook users.
Brand your Facebook page like you do your website. For instance, if your main color is royal blue, make that the main color on Facebook, too. This will keep your brand uniform in all areas. If it is totally different, it can be confusing.
You can do a number of things on Facebook like run a contest or give people coupons, but you have to figure out which option is going to get you the most in terms of profits. The strategies the experts use have been presented to you. Don’t ignore them; put them into practice as soon as possible!
Don’t overuse the Update utility. That allows you to send direct messages to everyone that follows you. Use it only for news and events that are important, such as emergencies. This isn’t something that can be used regarding promotional purposes on a continuous basis.