Due to the ease of marketing using social media, it can be very tempting to overdo it and post way too many videos. Just like marketing with articles, you never want to put out low quality information that will ruin your company’s reputation. Instead of giving into the temptation to spam the web, use these tips to create an attractive, robust SMM campaign that will drive sales and ultimately, revenue.
It is important to decide how involved you want to be with your customers. Keep your advertising ploys simple by using social channels. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” At that point you’ll find that your customers show you want they want from you, you just have to give it to them!
Get a popular blogger to write on your website or you can guest blog somewhere else. This method helps both you and the guest blogger to get more traffic to both of your websites. If you are ever invited to guest blog somewhere else, make sure you can get a back link out of the deal. Also, let the blogger do the same. Followers of that blogger will likely stay to check your site out as well.
Social media works best if you create links that all tie together. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. Add the URL for Facebook and your blog through your Twitter profile. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
It’s important to respond to customer comments, complaints and reviews on social media sites as soon as possible. Keep your responses brief, professional and helpful, but respond as soon as you can so you’ll get a good reputation. This simple gesture could turn your campaign into a real success. If you get a negative comment, make sure to address it promptly. If you don’t, your reputation WILL be harmed. However, a timely and honest response can stop damage before it starts.
Give your social media followers exclusive offers. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. Try opening up contests for your fans. If that idea does not appeal to you, create a special offer that is accessible only to those who follow your social media sites. You can also make announcements only on your social media sites.
Facebook games are a great way to promote your products. You might want to consider creating a custom game of your own that relates to your business. Facebook’s games have proven invaluable for some popular brands, especially when they go viral. If you can afford it, have a professional design a game for you, and share it on Facebook.
For success using social media, you must maintain regular activity. You need to be seen if you want anyone to follow your profile. The interactions and regular activity keep your audience interested. Active campaigns yield a sense of comfort for your customers and more sales.
Update your Twitter status often to keep your message from getting lost. The more content you post on Twitter, the better off you’re going to be. You need to post a lot if you want to make an impact. Also, post about a single event several times but in different forms.
If you upload video to YouTube, take advantage of the description field. Include links to your website, and an option to share the video on the most popular social networking sites. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.
You should add a tag if you are posting on Twitter. Tags allow your updates to show up in feeds of those who are subscribed to a certain group. Be careful when selecting tags and seek out groups your target demographic are likely to join.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. This website lets people ask questions and then allows others to offer answers. Read through the questions and provide your products as solutions where possible. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
When dealing with social media marketing, it is important that you can handle not only positive comments, but negative ones as well. Although it is wonderful when followers appreciate your goods and services, you must also respond to any negative remarks. Dealing with problems head on, in a public forum will increase the reputation of your business.
Always track the progress you are making. It is important to generate statistics of the activity produced and the number of followers gained on a weekly basis. Try matching up your different marketing strategies with the amount of new customers it brings in to help you come up with even better solutions in the future. If you aren’t monitoring all your social medial marketing results then it becomes impossible to know what works and what doesn’t.
If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.
Be prepared for a certain amount of negative feedback. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints. Don’t ignore unhappy customers. Address their concerns and criticism.
Get your clientele to take surveys regarding their social media usage. If you find out your customers are spending over an hour each day on a social media site, you really should create a brand page. On the other hand, if your target demographic doesn’t respond to social networking then you should use a different marketing tool.
Be certain to utilize numerous outlets when crafting a social media marketing plan. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. This ensures that you will reach a broad demographic.
Leverage your social media profiles to advertise any specials you are running. A great discount will attract your Facebook audience to your page and encourage them to buy your product. Social media should be an opportunity for your customers to get to know you better and to get involved more personally with the brand and products.
Make your social media account pages electric with time-sensitive promotions. This will build urgency with regard to your site and get more people to give attention to what you are doing. Followers also tend to send time-sensitive deals to their friends more often than non-time-sensitive deals.
Studies show weekly business hours are when most people read any social media posts. There are bots that can be programmed to post pre-written material to your social media accounts at any time of day in order to maximize views.
Use a service to keep track of when you get the most retweets and @ comments on Twitter. Take advantage of this knowledge, and try to post more frequently during these times. Use an automated service if you must, but ensure that the Tweets you send are targeted at these opportune times.
When you are going to use social media marketing, you should branch out and use several sites. The use of multiple sites will increase your exposure to potential customers. It can also help you take advantage of various tools out there.
You should avoid posting more than three updates a day. Your followers will eventually get annoyed if you flood their feeds with updates. Stick to three important details that you want your customers to know and avoid posting more stuff until the following day.
The sky is the limit when using social media to market your business. For instance, you could offer an endless variety of deals and coupons if you want to create a buzz. Also, don’t forget to put a time limit on your deals. This will give your followers the impression that they have to act immediately if they want the deals. This will also make your viewers more inclined to share info that you post.
If you market your business’s offerings on Facebook, only post content that is worthy of someone’s interest and time. Don’t post content merely to have content. Make sure that the content you are posting is attention-grabbing, practical, and accurate. People will want to know about these things if you do this. Don’t post stuff you would find in gossip magazines or tabloids, such as “Which Sex and the City character are you?” quizzes.
To increase your marketing clout, link your blog to LinkedIn. You open up a lot of possibilities quick when you add a LinkedIn button for sharing at the top of a blog. When your readers share you with their friends, even more attention comes your way. With 100 million users, this can be lucrative.
Marketing through social media is a tactic that can be restarted and rebuilt if it does not succeed the first time around. With the cost being very low, or even free, you can experiment to find which ideas work. With the advice from this article, you should now be more prepared to branch out with your own unique social media marketing plan.
If you are going to post on a forum, establish good relationships with everybody. Respect the true purpose of these forums and their users by avoiding overtly sales-oriented posts, and by focusing instead on offering valid advice. Build strong, trusting relationships and maintain them to turn fellow forum posters into loyal customers.